Requirement: Apply a “Custom Audience “.Pro: Users, who have already been in contact with you, receive a direct message from your side and are being invited to start a conversation.can only be sent to users, who already have been in contact with the company.appear as a direct message in the user’s inbox.Prices and bids do not vary from other popular Facebook advertising methods.The latter has its benefit that users are able to start a dialogue directly within the Messenger. Your website or the Messenger can be chosen as a goal.Choose “ Carousel“ or “ Link Post“ as a format.Create an ad and choose Messenger as your placement.Choose “Traffic“ or “ Conversion“ as a goal.Messenger allows to reach new users directly. Pro: Your ad will be shown in the overview of the messages within the Facebook Messenger.appear on the home screen of the Messenger.If you would like to promote your Messenger service, you can select out of two formats: Pro: The targeting options are identical to those on Facebook ads. Since July 2017 companies can use Facebook Messenger as an own placement for ads and do not have to limit themselves to “Click to Messenger Ads” (see point 4). Getting even closer to the user: Facebook Messenger Ads You can find more information regarding “Click to Messenger Ads“ here.ĥ. In comparison to an usual link ad, that kind of a Facebook ad does not open up a simple Messenger conversation, but also a welcome message which has been written beforehand by yourself. With the Messenger URL you are able to start a “Click to Messenger Ad” on Facebook. Click on the tool symbol ℹ and download/share your Messenger codeĪnd this is your Messenger URL: m.me/username.This scannable code, such as the URL, immediately opens the Facebook Messenger and a conversation with you or your bot. Create, share and integrate those wherever it is useful.
Click now on “Edit Button“ and select the call to action “Send Message“ĭo you have a website and advertising media such as flyers, posters, stickers etc., you are promoting your company with? Then you should absolutely make use of Messenger code and URL.Click on “+ Add a Button“ below your cover.Make it easier for your fans to get in contact with you or your bot with the call-to-action button on your Facebook page. Use the call-to-action button “ Send Message“ Fanbase has to be rebuilt and bot pages can not be verified, which means less trust, relevance and higher advertising ratesģ.Bots are hard to find on Facebook and there is almost no chance in the Facebook Messenger.Difficult screening of customer requests in the comment section omits due to no posts on the chatbot page.Support requests and bot or broadcasting functions do not mix up.Our comparison helps you in your decision making process between both models. Existing fanpage or additional bot page? What to do?ĭepending on what you primary use your Facebook page for (for example marketing or general services) an additional page for the chatbot might be useful.
You might also be interested in: How to Verify Facebook Messenger Newsletters via Chatbotġ.
Start your MessengerPeople trial period now. Set up the call-to-action-button “Send Message”.Make up your mind! Existing fanpage or additional Facebook page for your bot.With these seven tips we will prepare you for the Facebook Messenger: With these seven hacks we will show you how your chatbot or facebook messenger newsletter can easily be found on Facebook. Taking part in an event is NOT everything. The Facebook Messenger works differently than sport does.